Our Data Services

A comprehensive array of data processing services for the most demanding marketer:

data audit, checking, formatting, correction and enhancement

From the moment we receive data, we subject it to rigorous testing and checking for all the most common supply and formatting errors and a suite of more than 20 unique data checks that alert us to potential amendment or verification issues

consumer and business address merge, de-duplication, suppression (including dead/gone-away) and sortation

The accuracy of our matching processes is paramount; the reliability of our customer/order/transaction information merging, de-duplication and suppression is trusted by some of the most demanding direct marketers

multiple variable selection

mapping and drive-time selection

postcoding, MPS cleaning, Mailsort/Walksort/TNT Sort coding

We have all the capabilities in-house to extract data by regular criteria  and supply efficiently and securely

mailing list management and list rental selection counts/orders

As well as data processing, we manage a huge portfolio of client data some of which is available on the list rental market

data analyses, matchback response analysis and reporting

Our matching processes come back into their own for our exhaustive procedures to ensure all response data is correctly attached to mailing data making your performance analyses accurate and reliable

FastStats™ database design, build, management, hosting database consultancy, design, build and management

BaseData’s in-house written software and database design is complemented by our work with Apteco ‘s FastStats™ architecture for client hands-on control